The Indian Council of Medical Research discovered that 20 per cent of condoms fail to work properly at all simply because they’re not the right size. A condom becomes much less effective if it is the wrong size, worn on the wrong side, or its tip is not squeezed when worn. It may cause pregnancy or/and sexually-transmitted diseases.
Wrong Size Selection: Studies show that more than 60% of users choose a wrong size while shopping for condoms. In addition to discomfort, wrong size selection increases the risk of slippage and rupture. Wrong Use : The breakage rate can be increased by wrong use such as wearing the condom on the wrong side and failure to squeeze the teat end of the condom.
“Love Guide” condoms address these issues by introducing a new packaging system for conventional condoms. They come in five packages, each of a distinct diameter, such that holding the packages easily determines the right size. Also, each condom comes in a specially designed case with a rising tip, making it easy to pick the condom from the right side while squeezing the tip at the same time. Love Guide helps users choose the right condom and use it the right way!
The graphics, logo, icon, typography, packaging and paper display stand were created in Adobe Illustrator, and some images were refined and adjusted in Adobe Photoshop. Behance.net
Can you see your size here?
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