Adele Dethrones Taylor Swift's Vevo Record As The Most Watched Video In 24 Hours With Her New Entry 'Hello'

Adele left & Tylor Swift right {Images; cbsnews.com}
Adele has overtaken Taylor Swift and broken the Vevo record for the most video views in 24 hours with her new single Hello.
 
The 27-year-old in love singer-songwriter released the video exclusively on Vevo on October 23. It totalled 27.7 million views in its first day, smashing the 20.1 million views record that Swift set with her video for Bad Blood earlier this year.  Hello is the debut single from Adele’s eagerly anticipated third album, 25.
 
Fans - including celebrities - took to social media in their thousands to praise the song with some deeming it "magic" while others said they were reduced to tears, MSN reports.

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