From America to Britain and even Japan, those who question the relevance of a course about the Beatles will certainly be given short shrift by its creator. ‘That’s like a Liverpudlian saying, “What have The Beatles ever done for us?”
In 2000, Staffordshire University in the United Kingdom introduced a Football Culture course, which included an exploration of David Beckham’s role within the sport in terms of branding and merchandise.
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